Derry was the epicentre of the Conflict in the North of Ireland. An extremely divided society, it has experienced ongoing sectarian division and discrimination. Derry is often described as the starting point for the 40 year conflict in the North of Ireland. An extremely divided society, it has experienced ongoing sectarian division and troubles. In the mid-90s, tensions around the Apprentice Boys’ parades through Derry in August and December, exacerbated by the standoff at Drumcree in Portadown, had led to widespread rioting in the city Centre. Through the good work of the Bloody Sunday Trust and local key Cross Community stakeholders the “Derry Model” was born out of an agreement reached over these local parades, which successfully brought together the loyal order of the Apprentice Boys of Derry, local residents and representatives from the business community.